Product Differentiation - Amazon

Amazon one of the most innovative companies in the world. Following are the product differentiation for Amazon.

Amazon has positioned itself as the largest online retailer in almost all the product line. Actually the Arrow in company logo itself suggest that company is providing A to Z product lines through online.

Amazon caters the need of all age groups of the customers from kids to adults to old ages. Also variety of product lines from books to music to Alexa device.

Amazon sells traditional retail items also various services (Product insurance, Installation etc.).

Amazon has come up with the concept of Amazon Exclusive. Amazon Exclusive are the products that are only available in Amazon. Amazon has been very successful in bringing global sellers  as Amazon exclusive product provider.

Amazon has come up with the innovative website. Products are categorized and each category is differentiated by brands, type and other filters making it easy for the customer to narrow down the search for the product which the customer looking for. For example someone is searching for Shirts first it will select the category as Shirt then, will select sections like Man/Women/Kids. The level of filtration would continue for various levels. This really provides the customer a great level of convenience to look into the specific need and make easy selection.