Cost leadership strategy - Amazon

Amazon is following the cost leadership strategy. It is striving to provide quality products are low price to its customers. Amazon has taken various steps to achieve that:

1. Improved the supply chain
2. Better global supplier list
3. Improving processing time and effort by introducing innovations like robots.
4. Improved delivery mechanism through UPS and USPS
5. Sunday delivery to lower the USPS cost
6. Better return management. The recent collaboration with Kohls for returns

Amazon has been very successful in implementing its cost leadership strategy and able to provide quality products a better price than its competitors.