Diversification Strategies

Amazon started as a online bookseller in 1995. Following chronology shows how Amazon has diversified over the years:

1995: Launched itself as a online book seller
1998: Included  CDs & DVDs into the inventory
1999: Added toys, video games & electronics

2002: Launched Amazon Web Services (AWS) cloud computing
2007: Launched e-reader named Kindle
2011: Introduced Prime Instant Video Streaming Service
2014: launched Amazon Echo


Amazon has already created a brand value. This brand value is going to help Amazon in moving into the right diversified field.